| When Business Meets Culture: Ideas and Experiences for Mutual Profit 2011 Edition Contributor(s): Munoz-Seca, B. (Editor), Riverola, J. (Editor) |
|
 |
ISBN: 1349327336 ISBN-13: 9781349327331 Publisher: Palgrave MacMillan OUR PRICE: $52.24 Product Type: Paperback - Other Formats Published: November 2010 |
| Additional Information |
| BISAC Categories: - Business & Economics | Organizational Behavior - Business & Economics | Management - General - Business & Economics | Industries - General |
| Dewey: 700.68 |
| Physical Information: 0.65" H x 5.5" W x 8.5" (0.79 lbs) 290 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The cultural sector is gaining increasing importance in our economies, consistantly registering growth rates above average GDP. This book presents insights on how cultural institutions can find new perspectives in their management and provides ideas to hasten culture's role as an economic developer. |