| Competitive Identity: The New Brand Management for Nations, Cities and Regions 2007 Edition Contributor(s): Anholt, Simon (Author) |
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ISBN: 1349352438 ISBN-13: 9781349352432 Publisher: Palgrave MacMillan OUR PRICE: $52.24 Product Type: Paperback - Other Formats Published: August 2016 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Political Science | International Relations - General - Business & Economics | International - Economics |
| Dewey: 910.688 |
| Physical Information: 0.33" H x 6" W x 9" (0.47 lbs) 147 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity. |