| Customer Loyalty and Success 1995 Edition Contributor(s): Lynch, J. (Author) |
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ISBN: 1349395129 ISBN-13: 9781349395125 Publisher: Palgrave MacMillan OUR PRICE: $104.49 Product Type: Paperback - Other Formats Published: June 1995 |
| Additional Information |
| BISAC Categories: - Business & Economics | Management - General - Business & Economics | Marketing - General - Business & Economics | Customer Relations |
| Dewey: 658 |
| Physical Information: 0.69" H x 5.5" W x 8.5" (0.86 lbs) 292 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to Marketing, Human Resource Management, Quality and Management of Change. This is an innovative book in a topical area that draws upon case study material. |