| Business-Driven Research & Development: Managing Knowledge to Create Wealth 1999 Edition Contributor(s): Ganguly, A. (Author) |
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ISBN: 1349417122 ISBN-13: 9781349417124 Publisher: Palgrave MacMillan OUR PRICE: $52.24 Product Type: Paperback - Other Formats Published: January 1999 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Research - Business & Economics | Production & Operations Management - Business & Economics | Management - General |
| Dewey: 658.57 |
| Series: MacMillan Business |
| Physical Information: 0.46" H x 5.25" W x 8" (0.51 lbs) 202 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Business-Driven Research & Development demonstrates how science and technology can be managed in order to meet well defined business directives. The book argues that it should be a fundamental business premise that the primary role of research and development is to fulfil strategic objectives, within a framework of time and cost targets. The book examines the traditional disconnection between research and development and the market place, and presents the means to derive competitive advantage through overcoming it. |