| Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century Softcover Repri Edition Contributor(s): Kitchen, Philip J. (Author), Schultz, Don E. (Author) |
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ISBN: 134942532X ISBN-13: 9781349425327 Publisher: Palgrave MacMillan OUR PRICE: $52.24 Product Type: Paperback - Other Formats Published: January 2001 |
| Additional Information |
| BISAC Categories: - Business & Economics | Entrepreneurship - Business & Economics | Management - General - Business & Economics | Public Relations |
| Dewey: 658.45 |
| Physical Information: 0.97" H x 6" W x 9" (1.40 lbs) 410 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations. |