| Beyond the Business Plan: 10 Principles for New Venture Explorers 2013 Edition Contributor(s): Bridge, S. (Author), Hegarty, C. (Author) |
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ISBN: 1349461946 ISBN-13: 9781349461943 Publisher: Palgrave MacMillan OUR PRICE: $31.35 Product Type: Paperback - Other Formats Published: January 2013 |
| Additional Information |
| BISAC Categories: - Business & Economics | Development - Business Development - Business & Economics | New Business Enterprises - Business & Economics | Organizational Development |
| Dewey: 658.11 |
| Physical Information: 0.67" H x 5.5" W x 8.5" (0.83 lbs) 275 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to uncertainty during the business development process. |