| Taking Down Goliath: Digital Marketing Strategies for Beating Competitors with 100 Times Your Spending Power 2014 Edition Contributor(s): Ryan, Kevin (Author), Graham, Rob Spider (Author) |
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ISBN: 1349495581 ISBN-13: 9781349495580 Publisher: Palgrave MacMillan OUR PRICE: $22.49 Product Type: Paperback - Other Formats Published: December 2014 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Research - Business & Economics | Small Business - General - Business & Economics | Industries - Retailing |
| Dewey: 658.872 |
| Physical Information: 0.54" H x 6.14" W x 9.21" (0.80 lbs) 238 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it. |