| North American Perspectives on the Development of Public Relations: Other Voices 2017 Edition Contributor(s): Watson, Tom (Editor) |
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ISBN: 1349950432 ISBN-13: 9781349950430 Publisher: Palgrave MacMillan OUR PRICE: $52.24 Product Type: Hardcover - Other Formats Published: December 2016 |
| Additional Information |
| BISAC Categories: - Business & Economics | Public Relations - Business & Economics | International - Economics - Business & Economics | Business Communication - General |
| Dewey: 659.209 |
| LCCN: 2016946972 |
| Series: National Perspectives on the Development of Public Relations |
| Physical Information: 0.44" H x 5.5" W x 8.5" (0.74 lbs) 141 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework.. The series features seven books, six of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean, (Book 5) Western Europe, and this volume, (Book 7) North America. The sixth volume featured five essays on new and revised historiographic and theoretical approaches.
Written by leading public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted using new archival sources and other historiographical approaches. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR's history. |