| Understanding Media Semiotics Contributor(s): Danesi, Marcel (Author) |
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ISBN: 1350064173 ISBN-13: 9781350064171 Publisher: Bloomsbury Academic OUR PRICE: $173.25 Product Type: Hardcover - Other Formats Published: November 2018 |
| Additional Information |
| BISAC Categories: - Language Arts & Disciplines | Linguistics - Pragmatics - Literary Criticism | Semiotics & Theory - Social Science | Media Studies |
| Dewey: 302.230 |
| LCCN: 2018003673 |
| Physical Information: 0.75" H x 6.14" W x 9.21" (1.35 lbs) 312 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps. |
Contributor Bio(s): Danesi, Marcel: - Professor Marcel Danesi is known for his work in semiotics and youth culture. He has published as well on the meanings of popular culture and how they inform social evolution. He has also written textbooks introducing linguistics and semiotics. And he has published a series of books on advertising as a sign system. |