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"Cannabis 101" focuses on the history, uses, and controversies of cannabis. While cultivated throughout history, only in the last 100 years was cannabis demonized for political gains. It is being restored to its place within society as a medicine and as a recreational substance less harmful than beer.

The book presents a comprehensive overview of cannabis legalization and the industry it birthed. The process by which activists and ambitious entrepreneurs developed a multi-billion-dollar industry across the United States is chronicled along with remaining issues and the fallout from the War on Drugs. The book delves into cannabis history, medical benefits of the plant, the many uses of hemp, and the nature of the industry creating the "Green Rush".

The author interviewed national advocates and industry leaders to reveal this turning point in history and what some call a "once in a lifetime" opportunity.