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Boosting retail sales is more important now than ever. Stand out in the face of fierce competition by increasing conversion rates and maximizing customer experience through leveraging semiotic insights online and in physical stores.

Highly practical and accessible in approach, and written by one of the original founders of commercial semiotics, Using Semiotics in Retail shows retailers of all sizes how to upgrade their marketing. Taking the reader step-by-step through areas such as how to design exciting online shopping experiences and modifying shopper behaviour to stimulate unplanned purchases and increase engagement with new brands, it features numerous case studies and examples from brands including Unilever, Selfridges and Waitrose.

Also explaining how to convey specific messages both online and in-store such as 'premium', 'value' and 'natural' and how to serve and disrupt shopper missions, it is accompanied by interactive online checklists and templates and full-colour photos of examples discussed in the book. Using Semiotics in Retail will equip readers with a set of tools with which they can implement straight away to create engaging and successful retail marketing now and into the future.