| Death to All Sacred Cows: How Successful Business People Put the Old Rules Out to Pasture Contributor(s): Bernstein, David (Author), Fraser, Beau (Author), Schwab, Bill (Author) |
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ISBN: 1400135842 ISBN-13: 9781400135844 Publisher: Tantor Audio OUR PRICE: $44.99 Product Type: Compact Disc Published: March 2008 * Not available - Not in print at this time *Annotation: In this hysterically irreverent and wise book, three award-winning advertising executives prove that in business, Sacred Cows deserve to die. David Bernstein, Beau Fraser, and Bill Schwab share their successful approach to euthanizing Sacred Cows through humorous and vivid real-world, global examples. |
| Additional Information |
| BISAC Categories: - Business & Economics | Management - General - Business & Economics | Strategic Planning |
| Dewey: 658 |
| Physical Information: 1" H x 6.8" W x 6.4" (0.48 lbs) |
| Descriptions, Reviews, Etc. |
| Publisher Description: In this hysterically irreverent and wise book, three award-winning advertising executives prove that in business, Sacred Cows deserve to die. Beau Fraser, David Bernstein, and Bill Schwab share their successful approach to euthanizing Sacred Cows through humorous and vivid real-world, global examples. |
Contributor Bio(s): Heller, Johnny: - Johnny Heller has earned over twenty-five Earphones Awards from AudioFile magazine, including one for Closing Time by Joe Queenan, and has won two Audie Awards and many more nominations. Named one of the Top Fifty Narrators of the Twentieth Century by AudioFile, he has recorded over seven hundred titles.Bernstein, David: - David Bernstein is executive creative director at The Gate Worldwide, the second-oldest ad agency in the United States.Schwab, Bill: - Bill Schwab is creative director at The Gate Worldwide, the second-oldest ad agency in the United States.Fraser, Beau: - Beau Fraser is managing director of The Gate Worldwide, the second-oldest ad agency in the United States. |