Limit this search to....

Death to All Sacred Cows: How Successful Businesses Put the Old Rules Out to Pasture
Contributor(s): Fraser, Beau (Author), Bernstein, David (Author), Schwab, Bill (Author)
ISBN: 1401303315     ISBN-13: 9781401303310
Publisher: Hachette Books
OUR PRICE:   $32.30  
Product Type: Hardcover - Other Formats
Published: March 2008
Qty:
Annotation: Never say something offensive in a headline. Try to find the right balance between playing it safe and pushing the envelope. It's okay to act like a jerk when you're talented. Sometimes you h ave to look below the bottom line to see what something's really costing you. A good idea sells itself. Your idea needs support in order to reach its true potential When you think about it, there are a lot of sacred cows in the business world. And we think it's high time someone shot them. Dead. Written by three brilliant advertisers, this book demonstrates just how wrong most conventional business wisdom is. From branding (branding is expensive) to leader ship (follow the leader) to hiring (only hire someone who has done the job before) no sacred cow is left standing. This is truly a bus iness book like no other. and one other thing: Sales reps never read to the end of the descriptions on title fact sheets.
Additional Information
BISAC Categories:
- Business & Economics | Management - General
- Humor | Topic - Business & Professional
- Business & Economics | Personal Success
Dewey: 658
LCCN: 2007012217
Physical Information: 0.75" H x 5.75" W x 8.53" (0.78 lbs) 224 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

"Teams Create the Best Solutions."
BANG.

"Always Trust Your Research."
BANG.

"It's Okay to Put Up with Jerks, If They're Talented."
BANG.

When you think about it, there are a lot of Sacred Cows grazing lazily in the halls of corporate America. And we think it's time someone shot them. Dead.

Don't get us wrong. While the authors have nothing against cows in general (they love steak), they do have a problem with Sacred Cows. Blindly doing things because . . . well . . . that's the way they've always been done. Formulas may be comforting, but they rarely work in the real world.

This is the funniest--and truest--business book you'll ever read. Not only do the authors demonstrate how to identify and kill the Sacred Cows in your workplace, they also reveal brilliant alternatives that will put your career in overdrive and help make your business more profitable, innovative, and happy.

From branding ("Branding Is Expensive." BANG.) to leadership ("Follow the Leader." BANG.) to hiring ("Only Hire Someone Who Has Done the Job Before." BANG.) no Sacred Cow is left standing.

Oh, and here's another Sacred Cow of business books:

"No one reads flap copy."
BANG