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Free: How Today's Smartest Businesses Profit by Giving Something for Nothing
Contributor(s): Anderson, Chris (Author)
ISBN: 140131032X     ISBN-13: 9781401310325
Publisher: Hachette Books
OUR PRICE:   $20.89  
Product Type: Paperback - Other Formats
Published: April 2010
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Industries - General
- Business & Economics | Money & Monetary Policy
- Business & Economics | Economics - Microeconomics
Dewey: 338.43
Lexile Measure: 1220
Physical Information: 0.9" H x 5.1" W x 7.9" (0.55 lbs) 304 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for.

Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike.

In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.