| The Theory and Practice of Revenue Management XXXII, 714 Pg. Edition Contributor(s): Talluri, Kalyan T. (Author), Van Ryzin, Garrett J. (Author) |
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ISBN: 1402077017 ISBN-13: 9781402077012 Publisher: Springer OUR PRICE: $569.99 Product Type: Hardcover - Other Formats Published: June 2004 Annotation: The Theory and Practice of Revenue Management is a book that comprehensively covers theory and practice of the entire field, including both quantity and price-based RM, as well as significant coverage of supporting topics such as forecasting and economics. The authors believe such a comprehensive approach is necessary to fully understand the subject. A central objective of the book is to unify the various forms of RM and to link them closely to each other and to the supporting fields of statistics and economics. Nevertheless, the topics and coverage do reflect choices about what is important to understand RM. Hence, the book??'s purpose is to provide a comprehensive, accessible synthesis of the state-of-the-art in Revenue Management. |
| Additional Information |
| BISAC Categories: - Business & Economics | Corporate Finance - General - Business & Economics | Operations Research - Business & Economics | Marketing - General |
| Dewey: 658.15 |
| LCCN: 2004047439 |
| Series: International Series in Operations Research & Management Science |
| Physical Information: 1.55" H x 6.2" W x 9.48" (2.60 lbs) 713 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Revenue management (RM) has emerged as one of the most important new business practices in recent times. This book is the first comprehensive reference book to be published in the field of RM. It unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting industry practices and implementation details. Successful hardcover version published in April 2004. |