| Drivers of Global Business Success: Lessons from Emerging Markets 2004 Edition Contributor(s): Bilgin, F. (Editor), Sriram, V. (Editor), Wührer, G. (Editor) |
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ISBN: 1403917019 ISBN-13: 9781403917010 Publisher: Palgrave MacMillan OUR PRICE: $104.49 Product Type: Hardcover - Other Formats Published: October 2004 Annotation: In this book the author identifies the hidden success factors that have made emerging market companies globally successful. There are a large number of firms operating in emerging markets that have become very successful. With their growing economies, liberalization of markets and improvements in their infrastructure, emerging markets represent the future. The contribution of firms from emerging markets in understanding the drivers of marketing success is not very well understood. Do they employ strategies developed in advanced markets by advanced market firms or do they have a global vision of their own? |
| Additional Information |
| BISAC Categories: - Business & Economics | International - Marketing - Business & Economics | Marketing - Multilevel - Business & Economics | International - Economics |
| Dewey: 658.84 |
| LCCN: 2004044688 |
| Physical Information: 0.88" H x 6.08" W x 8.82" (1.12 lbs) 298 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book identifies the unique success factors of emerging markets firms and creates new dimensions and paradigms for managerial knowledge. Based on an analysis of real companies, the conclusions of several studies from a variety of emerging markets are distilled into meaningful and actionable lessons. Using theory, cases and sector analyses, this book will add knowledge to the field of emerging market studies. While US and European managers will gain insights into their emerging market counterparts, executives from one emerging market can learn from the success strategies employed by firms from countries with similar environments. |