Hbr's 10 Must Reads on Strategic Marketing (with Featured Article Marketing Myopia, by Theodore Levitt) Contributor(s): Review, Harvard Business (Author), Christensen, Clayton M. (Author), Levitt, Theodore (Author) |
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ISBN: 1422189880 ISBN-13: 9781422189887 Publisher: Harvard Business Review Press OUR PRICE: $22.46 Product Type: Paperback - Other Formats Published: April 2013 |
Additional Information |
BISAC Categories: - Business & Economics | Leadership - Sports & Recreation | Sports Psychology - Business & Economics | Motivational |
Dewey: 658.409 |
LCCN: 2012037855 |
Series: HBR's 10 Must Reads |
Physical Information: 0.8" H x 5.4" W x 8.1" (0.55 lbs) 224 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Stop pushing products--and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it--and your customers--at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:
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