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Hbr's 10 Must Reads on Strategic Marketing (with Featured Article Marketing Myopia, by Theodore Levitt)
Contributor(s): Review, Harvard Business (Author), Christensen, Clayton M. (Author), Levitt, Theodore (Author)
ISBN: 1422189880     ISBN-13: 9781422189887
Publisher: Harvard Business Review Press
OUR PRICE:   $22.46  
Product Type: Paperback - Other Formats
Published: April 2013
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Leadership
- Sports & Recreation | Sports Psychology
- Business & Economics | Motivational
Dewey: 658.409
LCCN: 2012037855
Series: HBR's 10 Must Reads
Physical Information: 0.8" H x 5.4" W x 8.1" (0.55 lbs) 224 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

Stop pushing products--and start cultivating relationships with the right customers.

If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it--and your customers--at the center of your business.

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:

  • Figure out what business you're really in
  • Create products that perform the jobs people need to get done
  • Get a bird's-eye view of your brand's strengths and weaknesses
  • Tap a market that's larger than China and India combined
  • Deliver superior value to your B2B customers
  • End the war between sales and marketing