| Sport, Beer, and Gender: Promotional Culture and Contemporary Social Life Contributor(s): Miller, Toby (Editor), Wenner, Lawrence A. (Editor), Jackson, Steve (Editor) |
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ISBN: 1433104881 ISBN-13: 9781433104886 Publisher: Peter Lang Inc., International Academic Publi OUR PRICE: $134.71 Product Type: Hardcover - Other Formats Published: November 2008 |
| Additional Information |
| BISAC Categories: - Business & Economics | Commerce - Language Arts & Disciplines | Communication Studies - Social Science | Women's Studies |
| Dewey: 381.456 |
| LCCN: 2008036472 |
| Series: Popular Culture and Everyday Life |
| Physical Information: 317 pages |
| Themes: - Sex & Gender - Feminine |
| Descriptions, Reviews, Etc. |
| Publisher Description: Sport, Beer, and Gender: Promotional Culture and Contemporary Social Life brings together a group of esteemed international scholars to focus on the important, complex, and mutually reinforcing relationships between sport, beer, and gender in fashioning promotional strategies and shaping global cultures of consumption. Collectively, the book examines a well-known social constellation that has received little specific scholarly attention although it sits at the axis of many lines of expanding inquiry in sport studies, media studies, gender studies, cultural studies, consumer studies, and the study of alcohol and substance abuse. The essays gathered here interrogate and trace beer as a commodity as it circumnavigates the circuit of commodification including: (1) institutions and production, (2) texts and representation, and (3) consumption and reception; they explore how it moves from concept to reality, from the private to the public realm, and ultimately its effects on contemporary gendered identity. |