| The Most Successful Small Business in the World: The Ten Principles Contributor(s): Gerber, Michael E. (Read by) |
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ISBN: 1441710795 ISBN-13: 9781441710796 Publisher: Blackstone Audiobooks OUR PRICE: $26.96 Product Type: MP3 CD - Other Formats Published: January 2010 |
| Additional Information |
| BISAC Categories: - Business & Economics | Entrepreneurship - Business & Economics | Management - General - Business & Economics | Small Business - General |
| Dewey: 658.022 |
| Physical Information: 0.6" H x 5.3" W x 7.4" (0.20 lbs) |
| Descriptions, Reviews, Etc. |
| Publisher Description: Before you launch your start-up, begin with Gerber. All too often, entrepreneurs begin a small business to create a sense of security. They become sole proprietors or perhaps employ only one or two people. The business becomes a perpetual existence, like a mechanic, a doctor, a therapist, or a retailer who does the same thing over and over again to generate a stream of income. The small businessperson fails to grow, marking time by repeating the same service in a perpetual cycle throughout the life of the business. Gerber's ten principles will help you to break out of this vicious cycle before it starts in your new business. He'll help you to embrace the energy of exploration with a road map for taking your vision beyond the obvious. Only then can you build a company that provides continuous fulfillment and personal growth and can expand its income, services, and positive contributions to your employees and community. Gerber's ten principles will help you: -Identify your company's essential "system"--its highly differentiated way of doing business that will be the cornerstone of your success -Build a business of great imagination; a self-reliant "reach" that will create economic certainty in any climate -Create a center of growth and learning for your employees, that will in turn develop your business beyond any standard that formerly existed -Instill a higher purpose that can move yourself, your business, and your customers to greater levels of fulfillment and growth From identifying opportunities to viable business design to field-testing your ideas, Gerber offers a dynamic message for creating the most successful small business in the world--not only providing you with economic certainty, for which he believes all persons are capable, but empowering you to achieve your fullest potential. |
Contributor Bio(s): Gerber, Michael E.: - Michael E. Gerber is a bestselling author and founder and chairman of E-Myth Worldwide, a company that transforms the way small business owners grow their companies. Inc. magazine called Gerber "the world's #1 small business guru," and he has remained one of BusinessWeek's bestselling authors over the past two decades. He has coached, taught, and trained over 60,000 small businesses in 145 countries, which has led him to become the world's preeminent small business guru. |