Global Marketing: Practical Insights and International Analysis Contributor(s): Farrell, Carlyle (Author) |
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ISBN: 1446252639 ISBN-13: 9781446252635 Publisher: Sage Publications Ltd OUR PRICE: $249.85 Product Type: Hardcover - Other Formats Published: October 2015 |
Additional Information |
BISAC Categories: - Business & Economics | International - Marketing - Business & Economics | Marketing - Multilevel |
Dewey: 658.84 |
LCCN: 2014946244 |
Physical Information: 0.81" H x 6.75" W x 11.74" (2.35 lbs) 360 pages |
Descriptions, Reviews, Etc. |
Publisher Description: This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals. Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. Key features include:
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