| Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments Contributor(s): El-Gohary, Hatem (Editor) |
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ISBN: 1466618612 ISBN-13: 9781466618619 Publisher: Business Science Reference OUR PRICE: $175.75 Product Type: Hardcover - Other Formats Published: July 2012 |
| Additional Information |
| BISAC Categories: - Business & Economics | Industries - Retailing - Business & Economics | Marketing - General - Computers | Virtual Worlds |
| Dewey: 658.872 |
| LCCN: 2012005410 |
| Physical Information: 0.88" H x 8.5" W x 11" (2.60 lbs) 386 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The ever evolving World Wide Web provides more opportunities and challenges than ever before. Understanding marketing concepts and new and emerging methods for this digital landscape is the key to online success.Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments provides a broad and comprehensive international coverage of subjects, issues, and current trends relating to all areas of online marketing. Emphasis is highly placed on research articles, case studies, and book reviews that seek to connect theory with application, identifying best practices in online marketing. In this respect, this book links both theoretical and practical approaches of online marketing to make a proactive contribution to the field perfect for researchers, practitioners, entrepreneurs, policymakers, and educators. |