| Brand Management in Emerging Markets: Theories and Practices Contributor(s): Wang, Cheng Lu (Editor), He, Jiaxun (Editor) |
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ISBN: 1466662425 ISBN-13: 9781466662421 Publisher: Business Science Reference OUR PRICE: $190.00 Product Type: Hardcover - Other Formats Published: June 2014 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Advertising & Promotion - Design | Graphic Arts - Branding & Logo Design |
| Dewey: 658.827 |
| LCCN: 2014018600 |
| Physical Information: 0.81" H x 8.5" W x 11" (2.44 lbs) 337 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Worldwide brand competition has been facing new challenges as emerging markets evolve upon the global stage. Despite the fact that brand building among new markets is still in its infancy, organizations face the challenge of developing strategies to maintain their growth. Brand Management in Emerging Markets: Theories and Practices provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies. Combining the findings of highly-regarded marketing experts and scholars, this book serves as a useful and comprehensive reference for academicians, professionals, and practitioners. |