Business Research Methods for Chinese Students: A Practical Guide to Your Research Project Contributor(s): Xian, Huiping (Author), Meng-Lewis, Yue (Author) |
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ISBN: 1473926661 ISBN-13: 9781473926660 Publisher: Sage Publications Ltd OUR PRICE: $51.48 Product Type: Paperback - Other Formats Published: April 2018 |
Additional Information |
BISAC Categories: - Business & Economics | Skills - Education | Higher |
Dewey: 378.198 |
LCCN: 2017949655 |
Physical Information: 0.6" H x 7.3" W x 9.1" (0.85 lbs) 264 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Written by Chinese authors who having both successfully completed Masters degrees and PhDs and become lecturers at UK universities, are equipped to provide Chinese students with straightforward guidance to help overcome the cultural and language difficulties they are confronted with, and to support them in their undertaking of the research methods section of their dissertations. The book comprehensively covers both the theory and practice and includes a number of features to support learning including:
Suitable reading for undergraduate and postgraduate students across all business and management disciplines. |
Contributor Bio(s): Meng-Lewis, Yue: - Yue Meng-Lewis PhD, is a senior lecturer in Marketing & Sport Marketing at Coventry University Business School. She completed her Doctoral Studies at Leeds University Business School, and has previously worked as a Lecturer in Marketing at Henley Business School, University of Reading, and as a Senior Lecturer in Marketing Communications at the Media School, Bournemouth University. Her research interests focus on consumer psychology, sponsorship, ambush marketing, organisational behaviour and quantitative methods. Her work has been published in leading marketing and management journals, and has contributed to book chapters and case studies in key marketing textbooks. Yue teaches research methods at both undergraduate and postgraduate levels. Xian, Huiping: -Huiping Xian, PhD, is a lecturer in Work, Employment, People and Organisation Division at Sheffield University Management School. She received her doctorate from Manchester Metropolitan University, United Kingdom. At Sheffield, Huiping is Programme Director for both BA Business Management (with Sino British College) and MSc Human Resource Management. Previously Huiping also lectured at Manchester Metropolitan University and Bournemouth University. Huiping has contributed to teaching research methods and supervising dissertations in these universities. Huiping is also an active researcher and has published a number of academic papers in international journals. Her research interests include women's careers, HRM issues in Chinese organisations, qualitative research methods, cross-cultural research and translation issues in international research. Her recent projects include 'Developing Women's Careers in Japan' which is funded by the British Academy |