Limit this search to....

Make It Your Business: The Definitive Guide to Launching and Succeeding in Your Own Business
Contributor(s): Schiffman, Stephan (Author)
ISBN: 1476725594     ISBN-13: 9781476725598
Publisher: Atria Books
OUR PRICE:   $16.14  
Product Type: Paperback - Other Formats
Published: September 2012
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Entrepreneurship
- Business & Economics | Small Business - General
Dewey: 658.421
Physical Information: 0.9" H x 6" W x 9.1" (0.70 lbs) 256 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
The only goal you cannot achieve is the one you have not yet recognized.
More than twenty years ago, entrepreneur Stephan Schiffman launched his own business -- D.E.I. Management Group Inc. -- and built it into a major financial success. Since then Schiffman has taught more than 300,000 salespeople his internationally acclaimed methodology for high-efficiency selling. Now Schiffman reveals his innovative business-building strategies -- from conceptualization to cashing out -- in one complete and concise guide written specifically for the entrepreneur.
Combining his revolutionary, user-friendly approach with real-life examples of his methods at work, Schiff man guides you through the four critical threshold experiences all entrepreneurs must cross to be successful.
STARTING OUT -- the most important early issues and key questions:
  • How to know if you have what it takes to be your own boss
  • How much capital you need to begin
  • The pros and cons of franchises, manufacturing startups, service startups, and buying existing businesses

BRANCHING OUT -- making the most of your resources:

  • Why you are your own best asset
  • How to track progress -- and focus on goals
  • How to create your own niche in the marketplace
  • How to manage money, people, and time

FINDING OUT -- knowing your customers, and your marketplace:
  • How to sell -- even if you're a non-salesperson
  • The advantages and disadvantages of direct marketing, advertising and publicity
  • Understanding the sales cycle and maximizing profit

GROWING UP -- the keys to managed change and growth:
  • Why growth is costly, but worth it
  • How to change with your business
  • When to sell the business -- and for how much
  • Strategies for moving on -- and attacking the next challenge

Whether you're just thinking about starting a business, or have already taken the plunge, Make It Your Business is an essential resource you can use daily. Complete with information on obtaining financing, a concise guide to interviewing potential employees, and long-term planning tools, it will ease your company's growing pains while helping you build the business of your dreams.