Spreadable Media: Creating Value and Meaning in a Networked Culture Contributor(s): Jenkins, Henry (Author), Ford, Sam (Author), Green, Joshua (Author) |
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ISBN: 1479856053 ISBN-13: 9781479856053 Publisher: New York University Press OUR PRICE: $26.60 Product Type: Paperback - Other Formats Published: April 2018 |
Additional Information |
BISAC Categories: - Social Science | Media Studies - Social Science | Popular Culture |
Dewey: 302.23 |
Series: Postmillennial Pop |
Physical Information: 1" H x 5.5" W x 9" (1.10 lbs) 352 pages |
Descriptions, Reviews, Etc. |
Publisher Description: How sharing, linking, and liking have transformed the media and marketing industries |
Contributor Bio(s): Ford, Sam: - Sam Ford is Director of Digital Strategy with Peppercomm Strategic Communications, an affiliate with the MIT Program in Comparative Media Studies and the Western Kentucky University Popular Culture Studies Program, and a regular contributor to Fast Company. He is co-editor of The Survival of the Soap Opera (2011).Green, Joshua: - Joshua Green is a Strategist at digital strategy firm Undercurrent. With a PhD in Media Studies, he has managed research projects at MIT and the University of California. He is author (with Jean Burgess) of YouTube: Online Video and Participatory Culture (2009, Polity Press).Jenkins, Henry: - Henry Jenkins is the Provost's Professor of Communication, Journalism, Cinematic Arts and Education at the University of Southern California. He is the author or editor of 20 books including Textual Poachers: Television Fans and Participatory Culture, Convergence Culture: Where Old and New Media Collide, Spreadable Media: Creating Meaning and Value in a Networked Society, and By Any Media Necessary: The New Youth Activists. He blogs at henryjenkins.org and co-hosts the podcast How Do You Like It So Far? |