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On the heels of Insight, an informal reference guide to communicate with employees about benefits, this guide takes a deeper look at how and why Canadian businesses should establish a customized benefit plan.

Though often referenced as if it is single entity, employee group benefits is, in fact, a group of individual insurance products that are grouped together for a group of employees linked through common employment.

Like building a home, benefits form a foundation of insurance for the average Canadian employee - and it's sometimes their only access to life and disability coverage - not to mention reimbursement for expensive medications. In this guide, get the answers to questions such as:

Why should companies offer an employee group benefit plan?

What steps must employers take to select the right group benefit plan?

What benefits do employees and businesses receive when a group benefit plan is offered?

The author also explores why creating a total compensation package through a well-developed, custom-designed employee group benefits program might be the answer to control costly staff turnover.

Whether you're a business considering group employee benefits or someone selling insurance who wants to be more effective, you'll find Perspective a useful resource.