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What Is Marketing and Sales? explores the fundamental elements of a brilliant marketing plan. If marketing is not your area of expertise, then listening to this audio series from handpicked speakers and authors is just the thing you need to build a profitable revenue stream in your business.

This real-world look at marketing and sales will illuminate powerful opportunities in your business. From structuring your marketing plan to setting up your website to sell, this product is guaranteed to help you capture leads and convert them to sales.

But great marketing skills are often not enough to increase revenue. Included here are sales lessons from the world's greatest salesman, Zig Ziglar. America's number one sales trainer, Tom Hopkins, provides an overview of the perfect sales process. Plus learn:

By combining the best of marketing and sales lessons, your business will thrive after you listen to this program and read the marketing plan booklet.

Zig Ziglar (1926-2012) was a motivational speaker, teacher, and trainer who traveled the world delivering his messages of humor, hope, and encouragement. He wrote over thirty books on personal growth, leadership, sales, faith, family, and success.

Dr. Larry Iverson has educated, motivated, and entertained audiences for nearly thirty years. A top-ten bestselling author on iTunes, he has worked with over one million people-everyone from Olympic athletes to Fortune 500 companies-delivering persuasive communication strategies and leadership tactics you can apply right now.

Bryan Heathman is the CEO of Made for Success Publishing and the author of Conversion Marketing: Convert Website Visitors into Buyers. Bryan's Fortune 500 marketing career includes companies with such powerful brands as Microsoft, the Eastman Kodak Company, and Xerox. With hundreds of marketing campaigns to his credit, Bryan's marketing advice is sought out by authors worldwide.

Tom Hopkins is chairman and founder of the renowned sales-training organization Tom Hopkins International. He is a member of the National Speakers Association and the author of the national bestseller How to Master the Art of Selling. Today, more than thirty-five thousand corporations and millions of professional salespeople throughout the world use his professional sales-training materials.