| Conversion Marketing: Convert Website Visitors to Buyers Contributor(s): Heathman, Bryan (Author), Widener, Chris (Foreword by), Allen, Chaz (Read by) |
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ISBN: 1482998467 ISBN-13: 9781482998467 Publisher: Made for Success OUR PRICE: $22.46 Product Type: Compact Disc - Other Formats Published: March 2014 * Not available - Not in print at this time * |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Telemarketing - Business & Economics | E-commerce - Internet Marketing - Business & Economics | Industries - Retailing |
| Dewey: 658.872 |
| Physical Information: 0.73" H x 5.25" W x 6.01" (0.26 lbs) |
| Descriptions, Reviews, Etc. |
| Publisher Description: Increasing conversion rates on a website represents one of the fastest revenue growth opportunities for marketers and business owners--but few people really understand how to make websites convert. Harness the trade secrets from this acclaimed industry insider, veteran of hundreds of marketing campaigns in the corporate Big Leagues. Discover twenty-four promotional tools to convert visitors into buyers Six questions to NEVER ask in a marketing campaign Nine steps to turn your email list into a cash machine Learn sixteen practical conversion tips for any websiteLearn psychological triggers to increase conversion rates using an array of promotional tools. This book contains the secrets to setting up the perfect marketing campaign for your website, from building your audience to closing the sale. |
Contributor Bio(s): Heathman, Bryan: - If eCommerce is the new buzz word in today's business climate, Bryan Heathman wrote the book--literally! Hailed as the thought leader on Internet conversion marketing, Heathman shares his wealth of experience running more than 150 marketing campaigns for industry giants like Proctor & Gamble, AT&T, Microsoft, Travelocity, Lycos, and Nissan Motors. Few people have truly harnessed the magic of the Internet, but this acclaimed speaker has blazed the trail, from building a definitive customer list to optimizing your website for sales revenues. Get the key trade secrets from this entertaining and insightful industry insider. Widener, Chris: -Chris Widener is a successful businessman, author, speaker, and television host. He has authored over 450 articles and numerous books; he has also produced many CDs and DVDs on leadership, motivation, and success. Widener was previously the host of the national interview show Made for Success and cohost of True Performance with Zig Ziglar. As a public speaker, he has presented to organizations such as General Electric, Microsoft, Cisco Systems, and the Harvard School of Business. Allen, Chaz: -Chaz Allen is the creator, producer, head writer, and host of Little Known Facts, a nationally syndicated radio program and newspaper column. He is also a published author, screenwriter, and television producer who has won a number of awards for his work. |