Building Products for the Enterprise: Product Management in Enterprise Software Contributor(s): Reeves, Blair (Author), Gaines, Benjamin (Author) |
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ISBN: 1492024783 ISBN-13: 9781492024781 Publisher: O'Reilly Media OUR PRICE: $43.69 Product Type: Paperback - Other Formats Published: April 2018 |
Additional Information |
BISAC Categories: - Computers | Software Development & Engineering - Project Management - Business & Economics | Marketing - General - Business & Economics | Project Management |
Dewey: 005.756 |
LCCN: 2018303217 |
Physical Information: 0.4" H x 6" W x 8.9" (0.60 lbs) 184 pages |
Descriptions, Reviews, Etc. |
Publisher Description: If you're new to software product management or just want to learn more about it, there's plenty of advice available--but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market. Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You'll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve. Explore why:
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Contributor Bio(s): Reeves, Blair: - Blair Reeves is a principal product manager at SAS Software, and has previously held senior product and leadership roles at Demandware (now the Salesforce Commerce Cloud) and IBM. He speaks, writes, and consults on product management in enterprise software, remote workforces, and other topics. Blair is an avid hiker, writes and codes creatively, and believes inspired products are built first in the gym. He has an annoying Twitter habit at @BlairReeves. Gaines, Benjamin: -Ben Gaines is a Group Product Manager for Adobe Analytics Cloud. In this role, he works closely with Adobe customers to understand their needs and guide the product strategy to address their most pressing problems. A native Bostonian transplanted to Salt Lake City, Ben plays basketball compulsively, and also enjoys cooking, tourism, and playing with his four kids. You can consume Ben's every waking thought on Twitter at @benjamingaines. |