| Behavioral Data Analysis with R and Python: Customer-Driven Data for Real Business Results Contributor(s): Buisson, Florent (Author) |
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ISBN: 1492061379 ISBN-13: 9781492061373 Publisher: O'Reilly Media OUR PRICE: $71.99 Product Type: Paperback Published: July 2021 |
| Additional Information |
| BISAC Categories: - Business & Economics | Consumer Behavior - General - Business & Economics | Statistics - Business & Economics | Business Mathematics |
| Dewey: 150.285 |
| Physical Information: 0.75" H x 7" W x 9.19" (1.26 lbs) 358 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis. Most of the data companies collect is related to customer behaviors, such as clicks on a website or purchases in a supermarket. But common data science algorithms and predictive analytics tools treat customer data the same as any other data. This practical guide introduces powerful methods specifically tailored for behavioral data analysis. Advanced experimental design helps you get the most out of your A/B tests, while causal diagrams allow you to tease out the causes of behaviors even when you can't run experiments. Written in an accessible style for data scientists, business analysts, and behavioral scientists, this practical book provides complete examples and exercises in R and Python to help you gain more insight from your data--immediately.
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