| Marketing Management Concepts and Tools: A Simple Introduction Contributor(s): Erickson, K. H. (Author) |
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ISBN: 1499141017 ISBN-13: 9781499141016 Publisher: Createspace Independent Publishing Platform OUR PRICE: $7.83 Product Type: Paperback Published: May 2014 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General |
| Physical Information: 0.12" H x 5.25" W x 8" (0.16 lbs) 60 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning. Examine market dynamics and competitive strategy, the creation of a brand, consumer behaviour, business to business marketing, and market research. Look at market innovation, services, internet marketing, communications and advertising, distribution, pricing, and the future of marketing. |