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This book is designed to help optometrists in any size practice, big or small, do an even better job of increasing staff productivity while improving the level of patient care provided by their team.

The following topics are covered:

• What are your obstacles to growth?
• How big does your team need to be?
• When do you need an office manager?
• How much should you pay your staff?
• How to deal with salary creep.
• Do staff bonuses really work?
• How to give your team a sense of purpose.
• How often to have team meetings.
• How to hold employees accountable.
• Hiring top performers.

What Other ODs Are Saying About Jerry's New Book

"Jerry uses his down-to-earth writing style to share his vast knowledge and experience in staff management and team motivation. A must-read, this book will help you make more money."
- Neil Gailmard, OD, MBA, FAAO; President, Prima Eye Group; CEO, Gailmard Eye Center

"Just finished Jerry's book, it is a must read for every OD "
- Tom Stout, OD, FAAO

"Jerry deserves to take a bow for producing a book on practice management that is chock-full of his vast experience and insight yet simple, practical and useful real-life examples... and a fun read as well "
- Alan Glazier, OD, FAAO - Founder, ODs on Facebook

"Dr. Hayes exposes the road blocks to success that all Optometrists face in private practice."
- Howard R. Day, OD - Gardendale, AL

"I encourage all ODs who are trying to improve their practice to follow the recommendations and guidelines in this book. You will find your office runs much more efficiently and confidently."
- David Miller, OD - Miller Vision Specialties, Greensboro, NC

"This book combines a lifetime of business experience with meaningful data and is a "how to" that provides a successful way to move to the next level of optometric practice."
- Billy Cochran, OD - Former President, Southern College of Optometry