Visual Merchandising and Display: Studio Instant Access Contributor(s): Pegler, Martin M. (Author), Kong, Anne (Author) |
|
![]() |
ISBN: 1501315293 ISBN-13: 9781501315299 Publisher: Fairchild Books OUR PRICE: $113.85 Product Type: Paperback - Other Formats Published: February 2018 |
Additional Information |
BISAC Categories: - Business & Economics | Industries - Retailing - Business & Economics | Industries - Fashion & Textile Industry - Design | Fashion & Accessories |
Dewey: 659.157 |
LCCN: 2017031472 |
Physical Information: 0.9" H x 8.5" W x 10.9" (3.35 lbs) 416 pages |
Descriptions, Reviews, Etc. |
Publisher Description: This new edition of the best-selling text is for anyone working in and learning about the exciting industry of visual merchandising. Martin Pegler and new co-author Anne Kong (FIT) zero in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of examples from around the world, this text reveals how retailers can optimize their image with their target marketing by adding interest to window and interior displays. New sections on branding have been added to select chapters to guide readers toward ways of incorporating this important topic into their visual merchandising strategy. - Contains six new case studies and extensively revised and updated images Visual Merchandising and Display STUDIO PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501315367. |
Contributor Bio(s): Pegler, Martin M.: - Martin M. Pegler has been in the field of visual merchandising and store design for over fifty years and has authored and edited more than seventy books. He is an international lecturer on Display, Visual Merchandising and Store Design and an editor of the quarterly publication, Retail Design International. |