| Zombie Marketing: The Epidemiology of Brand Awareness Contributor(s): Larson, Jack (Author) |
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ISBN: 1517593433 ISBN-13: 9781517593438 Publisher: Createspace Independent Publishing Platform OUR PRICE: $7.38 Product Type: Paperback Published: September 2015 |
| Additional Information |
| BISAC Categories: - Business & Economics | E-commerce - Internet Marketing |
| Physical Information: 0.19" H x 5.98" W x 9.02" (0.30 lbs) 92 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Zombie Marketing is an approach to making your brand as contagious and communicable as a zombie virus. It's a set of strategies and tactics for marketing success built upon The World Health Organization's five main phases of a pandemic. These describe the spread of a virus from patient zero to pandemic status. Zombie Marketing is a new way of looking at generating brand awareness and how social media has enabled the entrepreneur to exploit the vast opportunities which have emerged in the post-apocalyptic context of a fragmented marketplace |