| Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy Contributor(s): Carvalho, Luísa Cagica (Editor), Isaías, Pedro (Editor) |
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ISBN: 1522563075 ISBN-13: 9781522563075 Publisher: Business Science Reference OUR PRICE: $346.75 Product Type: Hardcover - Other Formats Published: October 2018 |
| Additional Information |
| BISAC Categories: - Business & Economics | Industries - Retailing - Business & Economics | Entrepreneurship - Business & Economics | Marketing - General |
| Dewey: 658.872 |
| LCCN: 2018008418 |
| Physical Information: 1.38" H x 8.5" W x 11" (3.87 lbs) 555 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy. |