Digital Media Influence: A Cultivation Approach Contributor(s): Ruddock, Andy (Author) |
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ISBN: 1526499223 ISBN-13: 9781526499226 Publisher: Sage Publications Ltd OUR PRICE: $57.95 Product Type: Hardcover - Other Formats Published: December 2020 |
Additional Information |
BISAC Categories: - Language Arts & Disciplines | Communication Studies |
Physical Information: 0.38" H x 5.83" W x 8.27" (0.74 lbs) 152 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Populism, misogyny, rampage murders. Digital media seem to lie at the heart of sinister, intractable social challenges. Curiously, the very societies who fear such things are often dismissive of media research. Addressing key issues affecting global media industries, this book explains how to solve the present conundrum by appreciating the historical development of cultivation theory. Paying close attention to the life and work of George Gerbner, Digital Media Influence locates today's questions in the historical forces and relationships that moved media industries closer to the heart of global politics in the mid-20th century. It makes Gerbner's work relevant to all critical media researchers by providing a theoretical, methodological and historical steer for understanding new media influences. In explaining how one of the world's leading media theories developed in relation to intriguing historical circumstances - many of them deeply personal - this book helps researchers of all levels to find their voice in writing on media issues. |