| 'MasterMinding Ad Copy That Really Sells Like Billy-O!': Four Bananas On An Upside Down Tree -NLP Contributor(s): Aldred, Peter (Author), Webster, Russell (Author) |
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ISBN: 1530890519 ISBN-13: 9781530890514 Publisher: Createspace Independent Publishing Platform OUR PRICE: $5.69 Product Type: Paperback Published: April 2016 |
| Additional Information |
| BISAC Categories: - Business & Economics | Skills |
| Physical Information: 0.18" H x 6" W x 9" (0.28 lbs) 88 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Once upon a time there was AIDA, which was an undustry standard guideline for writing advertising copy. It stands for: ATTENTION, INTEREST, DESIRE and ACTION. However, by bringing Neuro Linguistic Programming (NLP) into the formula it brings a whole new dimension to writing powerful copy. |