| Vernor's Ginger Ale Contributor(s): Wunderlich, Keith (Author) |
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ISBN: 1531632351 ISBN-13: 9781531632359 Publisher: Arcadia Publishing Library Editions OUR PRICE: $28.79 Product Type: Hardcover - Other Formats Published: April 2008 |
| Additional Information |
| BISAC Categories: - History | United States - State & Local - Midwest(ia,il,in,ks,mi,mn,mo,nd,ne,oh,sd,wi - Business & Economics | Corporate & Business History - General - Business & Economics | Infrastructure |
| Dewey: 338.766 |
| Physical Information: 0.38" H x 6.69" W x 9.61" (0.91 lbs) 130 pages |
| Themes: - Geographic Orientation - Michigan - Cultural Region - Great Lakes - Cultural Region - Midwest |
| Descriptions, Reviews, Etc. |
| Publisher Description: Vernor's Ginger Ale has sparkling fizz, a unique taste, and a history that goes back before Coca-Cola, Pepsi, Hires, or Moxie. Upon returning from the Civil War in 1866, James Vernor opened a pharmacy in Detroit. He also opened a barrel of ginger ale extract he had created before the war. He discovered the four years of aging had mellowed the taste to perfection. A new "deliciously different" flavor had been created, and Vernor's Ginger Ale was born. From a small drugstore in Detroit to a product enjoyed across America and Canada, Vernor's is a success story. Vernor's is the story of a small back-room product turned into a highly successful brand. At over 140 years old, Vernor's is America's oldest continuously produced soft drink. Vernor's Ginger Ale takes readers on a journey from pharmacy to factory, from entrepreneur to franchised corporation. |