| Intentional Marketing: A Practical Guide for Librarians Contributor(s): Ottolenghi, Carol (Author) |
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ISBN: 1538108488 ISBN-13: 9781538108482 Publisher: Rowman & Littlefield Publishers OUR PRICE: $75.24 Product Type: Paperback - Other Formats Published: October 2018 |
| Additional Information |
| BISAC Categories: - Language Arts & Disciplines | Library & Information Science - Administration & Management |
| Dewey: 021.7 |
| LCCN: 2018010490 |
| Series: Practical Guides for Librarians |
| Physical Information: 0.4" H x 8.4" W x 10.9" (1.25 lbs) 188 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing. This book includes: -Discussions of marketing theory and how a global approach makes marketing easier, more effective, and less expensive -Step-by-step guides to help define what you are marketing, why you are marketing it, and to whom -Ways to identify everyone who affects funding, and how to turn them into stakeholders -Ways to increase staff and stakeholder buy-in -Examples of successful marketing efforts at other libraries -Discussions of different marketing tools (print and digital publications, social media, special events, public relations, programming, etc.), their costs, and how to determine which to use -Model feedback and assessment forms This book is a reference handbook with examples and step-by-step guides. It is written for library staff members who are currently implementing components of marketing in a piecemeal fashion and need a unifying context to streamline their efforts and improve their effectiveness. |