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Mastering your appetite, controlling your urges to eat, taming the hunger-beast These are the essential aspects of effective weight control.

Overeating is a powerfully emotional experience and too many diet books today glibly skim the surface of the problem and ignore the underlying drives that fuel our daily eating behaviour.

Here are just some of the benefits that YOU can enjoy from this book

Discover the real meaning of emotional eating

Explore the drives behind your own behaviour

Learn to take control of your appetites and turn down the stress in your life

Put great habits into your daily routine and enjoy the daily reward of truly delicious food

Get the buzz of smart nutrition and start to enjoy life

Master Your Emotional Eating

Based on decades of research and the startling revelations of neuroscience and behavioural psychology, this a practical guide to raising our awareness and changing our reactions to food forever.

The author writes from a personal and professional perspective, having struggled for years with weight control, with every kind of diet and with the inevitable disappointment that always followed. But research and dedicated persistence finally paid off. She discovered the missing keys to permanent, effective and comfortable weight control: our emotional drives and influences.

Knowing how to eat smart through intelligent nutrition lays the foundation for re-balancing the body. Understanding why we have cravings and those very strong urges to eat certain foods revealed the emotional framework that shapes so many of our choices.

This discovery so obviously applies to our food choices. And this is where the revolution in effective weight control takes over. Recognising why we do certain things, understanding why we choose foods that are harmful, developing healthy alternatives and creating great eating habits - these are the foundations of this life changing book on real weight control and the launch of a much healthier lifestyle.