| Metaphors in Management Contributor(s): Abreu, Jose Luis (Author) |
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ISBN: 1540447235 ISBN-13: 9781540447234 Publisher: Createspace Independent Publishing Platform OUR PRICE: $23.75 Product Type: Paperback Published: November 2016 |
| Additional Information |
| BISAC Categories: - Business & Economics | Management Science |
| Physical Information: 0.39" H x 5.98" W x 9.02" (0.57 lbs) 170 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The purpose of this book is to explain metaphoric thinking as a useful approach to make out the organization and to academically reveal how metaphors are permanently blended in the management learning process. This book shows that metaphors constitute a component of language and their effects are connected with changes in the way of thinking and speaking and, thus, organization behavior. The findings show that metaphoric thinking sets on certain tracks, explain hidden properties of the examined organizations and prompts to creative thinking. Therefore, metaphoric reasoning concerns both researchers and theorists as well as managers and management experts. |