| Understanding Advertising Contributor(s): Bernay, Emma (Author), Berne, Emma Carlson (Author) |
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ISBN: 1543527078 ISBN-13: 9781543527070 Publisher: Capstone Press OUR PRICE: $26.99 Product Type: Hardcover - Other Formats Published: August 2018 |
| Additional Information |
| BISAC Categories: - Juvenile Nonfiction | Media Studies - Juvenile Nonfiction | Business & Economics - Juvenile Nonfiction | Social Science - General |
| Dewey: 659.1 |
| LCCN: 2018001959 |
| Lexile Measure: 860 |
| Series: Cracking the Media Literacy Code |
| Physical Information: 0.3" H x 7.8" W x 8.8" (0.61 lbs) 32 pages |
| Accelerated Reader Info |
| Quiz #: 502024 Reading Level: 5.4 Interest Level: Middle Grades Point Value: 0.5 |
| Descriptions, Reviews, Etc. |
| Publisher Description: Nobody believes they are influenced by advertising, but everybody is wrong about that. Advertising assaults us daily, on tv, on the internet, on the streets of our cities; everywhere we look and even when we don't think we're looking. Easy-to-understand text, simple infographics, and lots of examples helps kids learn how to crack the code of advertising and learn how to use their brains to decide what to buy rather than being manipulated into wanting things they don't need. |
Contributor Bio(s): Berne, Emma Carlson: - Emma Carlson Berne has written numerous historical and biographical books for children and young adults, as well as young adult fiction. She lives in Cincinnati with her husband and two sons. |