Consumer Behavior and Culture: Consequences for Global Marketing and Advertising Contributor(s): De Mooij, Marieke K. (Author) |
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ISBN: 1544318162 ISBN-13: 9781544318165 Publisher: Sage Publications Ltd OUR PRICE: $86.13 Product Type: Paperback - Other Formats Published: July 2019 |
Additional Information |
BISAC Categories: - Business & Economics | International - Marketing - Business & Economics | Consumer Behavior - General - Business & Economics | Advertising & Promotion |
Physical Information: 1.1" H x 7.3" W x 9" (1.90 lbs) 472 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption - what people buy, why they buy it and how they buy. This edition has been updated to include:
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Contributor Bio(s): De Mooij, Marieke K.: - Marieke de Mooij, Ph.D. (Netherlands), is a consultant in cross-cultural communications, as well as a retired profesora associada of international advertising at the University of Navarra in Spain and visiting professor at several universities across the world. She is the author of several academic publications on the influence of culture on marketing and advertising. She has also authored books on culture and consumer behavior as well as culture and communication theory worldwide. |