| Technology Development and Marketing: With Cases & Theories Contributor(s): Kim, Junmo (Author) |
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ISBN: 1546245774 ISBN-13: 9781546245773 Publisher: Authorhouse OUR PRICE: $13.29 Product Type: Paperback Published: June 2018 |
| Additional Information |
| BISAC Categories: - Business & Economics | Economics - General - Social Science - Technology & Engineering |
| Physical Information: 0.3" H x 6" W x 9" (0.44 lbs) 128 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Technology development needs a market. Since technology development is from supply side, it is always crucial to pay attention to the demand side of technology. Taking this notion as an underlying assumption, this book discusses a technology development case in the realm of microelectronic packaging technology based on a real case study of a three-year consecutive research and development program conducted in Korea with expandable implications for other contexts. |