| Untapped: Creating Value in Underserved Markets Contributor(s): Weiser, John (Author), Kahane, Michele (Author), Rochlin, Steve (Author) |
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ISBN: 1576753727 ISBN-13: 9781576753729 Publisher: Berrett-Koehler Publishers OUR PRICE: $26.06 Product Type: Hardcover Published: June 2006 Annotation: Most companies mistakenly dismiss low-income markets as commercial wastelands. Yet many top corporations -- including IBM, Ford, Hewlett Packard, and Texas Instruments -- have discovered that investing in and partnering with underserved communities can yield significant profits. Based on rigorous research spanning seven years and 50 cases, "Untapped shows how serving consumers and suppliers at the bottom of the pyramid can be the key to addressing corporations' pressing needs: increased sales, a qualified workforce, marketable innovations, reduced costs, and increased quality. But as corporations benefit, so too do communities, through better products, prices, and services, more meaningful job opportunities, and an increased market for their own goods and services. The authors' blend of proven strategies, practical tools, case studies, and cogent insight shows managers how to maximize profits while helping community residents increase income and assets, creating a relationship of mutual gain. |
| Additional Information |
| BISAC Categories: - Business & Economics | Development - Business Development |
| Dewey: 658.401 |
| Physical Information: 1.03" H x 6.74" W x 9.38" (1.24 lbs) 264 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Underserved markets--communities made up of low- to moderate-income consumers--represent a multi-trillion dollar opportunity that has been largely ignored by most companies. With tremendous production and distribution potential, and growing workforce and supplier bases, these "base of the pyramid" markets are host to some of the fastest growing business opportunities around. They fill corporations' most pressing needs: increased sales, qualified workforces, reduced costs, and increased quality. Based on rigorous research on the success strategies employed by pioneering corporations, Untapped offers practical, tested tools for engaging consumers, workers, and suppliers to address the needs of both the corporation and the community. |