| Magnetic Service: Secrets for Creating Passionately Devoted Customers Contributor(s): Bell, Chip R. (Author), Bell, Bilijack R. (Author) |
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ISBN: 1576753751 ISBN-13: 9781576753750 Publisher: Berrett-Koehler Publishers OUR PRICE: $17.06 Product Type: Paperback - Other Formats Published: January 2006 Annotation: Cultivating and keeping customers long-term should be a primary goal of any company, but binding customers to a brand can be challenging at best. This is where "magnetic service" comes in. In this inspiring book, authors Chip and Bilijack Bell show how any business can create a cult-like following of customers who don't just forgive them when they err but actually help them correct the problem, who don't just recommend them but insist that their friends do business with them. Part 1 explains the seven magnetic service secrets -- from "Make Trust a Verb" to "Empower Customers Through Comfort." Part 2 looks at the leadership side of this strategy, emphasizing such qualities as leading naturally, nurturing discovery, and having soul. Dozens of real-life examples illustrate the seven secrets of magnetic service in action and show precisely what leaders can do to create a culture of magnetic service in any organization. |
| Additional Information |
| BISAC Categories: - Business & Economics | Customer Relations - Business & Economics | Consumer Behavior - General - Business & Economics | Marketing - General |
| Dewey: 658.812 |
| Physical Information: 0.52" H x 6.14" W x 8.1" (0.48 lbs) 192 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Partnerships are fast becoming the primary structure of contemporary business, as organizations partner with vendors, unions, customers, and even competitors to take advantage of short-term market opportunities, leverage intellectual capital, and create more flexible and innovative enterprises. Even more important are our everyday partnerships--with the person in the cubicle down the aisle, the department down the hall, or the supplier across town. In this important guide, authors Chip Bell and Heather Shea tell you how to create and maintain truly great partnerships. Using examples drawn from the world of business and the world of dance to illustrate the principles and practices of great partnering, they lead you step-by-step from deciding if partnership is right for you to celebrating the end of a successful partnership. Dance Lessons is the first book to fully explore the interpersonal side of partnerships, which is more often than not what causes partnerships to falter or fail--or to flourish and excel. It is a wise yet practical guide to the inner workings of great partnerships, revealing exactly how the champions choreograph their partnership dances for consistently great performances. |