| Strategies for Success in the New Telecommunications Marketplace Contributor(s): Strouse, Karen G. (Author) |
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ISBN: 1580531423 ISBN-13: 9781580531429 Publisher: Artech House Publishers OUR PRICE: $86.45 Product Type: Hardcover - Other Formats Published: December 2000 Annotation: In today's crowded and confusing telecom marketplace, determining the right strategic direction is the key to differentiating one telecommunications company from the pack and to attracting and retaining the best customers. Authored by a recognized expert in the field, this practical book provides specific tools for determining the best strategic direction for a company. |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Telemarketing - Technology & Engineering | Telecommunications |
| Dewey: 621.382 |
| LCCN: 00048093 |
| Series: Artech House Telecommunications Library |
| Physical Information: 0.95" H x 6.25" W x 9.29" (1.34 lbs) 346 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The author examines the slow pace of competitive development in the US telecommunications industry and the lack of risk-taking to provide consumers with a better service. The author also considers the situation in other developed countries. |