Strategy Maps: Converting Intangible Assets Into Tangible Outcomes Contributor(s): Kaplan, Robert S. (Author), Norton, David P. (Author) |
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ISBN: 1591391342 ISBN-13: 9781591391340 Publisher: Harvard Business Review Press OUR PRICE: $40.50 Product Type: Hardcover - Other Formats Published: February 2004 Annotation: The authors of "The Balanced Scorecard" and "The Strategy-Focused Organization" present a blueprint any organization can follow to align processes, people, and information technology for superior performance. |
Additional Information |
BISAC Categories: - Business & Economics | Forecasting - Business & Economics | Investments & Securities - General - Business & Economics | Finance - General |
Dewey: 658.401 |
LCCN: 2003024059 |
Physical Information: 1.6" H x 6.4" W x 9.3" (1.90 lbs) 480 pages |
Descriptions, Reviews, Etc. |
Publisher Description: More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action. Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool--the strategy map--that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kaplan and Norton argue that the most critical aspect of strategy--implementing it in a way that ensures sustained value creation--depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital. Providing a visual aha! for executives everywhere who can't figure out why their strategy isn't working, Strategy Maps is a blueprint any organization can follow to align processes, people, and information technology for superior performance. |