| Marketing as Strategy: Understanding the Ceo's Agenda for Driving Growth and Innovation Contributor(s): Kumar, Nirmalya (Author) |
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ISBN: 1591392101 ISBN-13: 9781591392101 Publisher: Harvard Business Review Press OUR PRICE: $31.50 Product Type: Hardcover - Other Formats Published: May 2004 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | E-commerce - Internet Marketing - Business & Economics | Strategic Planning |
| Dewey: 658.802 |
| LCCN: 2003025721 |
| Physical Information: 1" H x 6.4" W x 9.3" (1.30 lbs) 288 pages |