| Advances in Electronic Marketing Contributor(s): Clarke, Irvine (Editor), Flaherty, Theresa (Editor) |
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ISBN: 1591403219 ISBN-13: 9781591403210 Publisher: Idea Group Publishing OUR PRICE: $80.70 Product Type: Hardcover - Other Formats Published: February 2005 |
| Additional Information |
| BISAC Categories: - Business & Economics | E-commerce - Internet Marketing - Business & Economics | Marketing - General - Business & Economics | Advertising & Promotion |
| Dewey: 658.872 |
| LCCN: 2004029847 |
| Physical Information: 0.94" H x 7.14" W x 10.3" (1.63 lbs) 318 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Marketing examines these challenges within three major themes: the global environment, the strategic/technological realm, and the buyer behavior of online consumers. Each chapter raises important issues, practical applications, and relevant solutions for the electronic marketer. Advances in Electronic Marketing not only addresses Internet marketing and the World Wide Web, but also other electronic marketing tools, such as geographic information systems, database marketing, and mobile advertising. This book provides researchers and practitioners with an updated source of knowledge on electronic marketing methods. |